Ford Cancels Model e Dealership Program And Set EV Pricing Model

📆 6/13/2024 2:54 PM
📰 InsideEVs

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We examine the announcement that Ford will cancel its Model e dealership certification program and allow all dealers to sell its electric vehicle offerings.

Ford announced today that it is sunsetting its Model E dealer certification program, effective July 1st. The program was announced on September 14th, 2022, and officially began on January 1st of this year. InsideEVs was on hand when Ford announced the program at its dealership meetings in Las Vegas in 2022.

Model e Certified dealers were only required to install one DC fast charger, which had to be available for the public. Initially, Certified dealers had a hard cap on the number of EVs they were allowed to sell each year, but Ford later removed that cap under intense pushback from its dealers. Model e dealers were also required to post set prices for electric vehicles online on Ford's main website, not the dealer's website.

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