Chris Horan talks to NYLON about dressing pop’s favorite reference in “strong and bitchy” looks and working on the music video that still has the internet talking.I’ll admit it: I’m obsessed with Charli XCX. She calls on her fans to do just that in “Von Dutch,” the lead single off her upcoming sixth album, imploring: “It’s OK to just admit that you’re obsessed with me.” I don’t think we can be blamed: the album rollout has taken the internet by storm.
There were different words that Imogene or Terry would bring to the table. For example, when we were thinking about what the space would look like environmentally, it was a lot of concrete, brutalist things. had these concepts already built in her head and we ran with it. We went to Charli's house a few times and we each brought a hundred printed-out references and started grouping them together.
Saint Laurent and Marni are my two go-tos, personally. The thing about the Saint Laurent is that, and this was a discussion that Charli and I had, it's the next chapter of her saying, “I'm an adult and I want to dress like an adult.” Obviously, a bitchy adult, the Charli XCX adult. She said, “I'm 31 years old, I need to up my game,” which I was so excited about. I basically redid her personal wardrobe. We did one fitting and made different variations with these new pieces.
That's the dream for any stylist. To me, she has the same mindset as Charli in a way. She really gets it, and anything she wears is instantly elevated because of her. It doesn't matter what it is, and it never feels wrong, even if it is ugly. It's intentional.