I am looking at two pictures of the Information and National Orientation Minister, Muhammad Idris. One is ebullient with smiles breaking all over his face as he assured the Independent Broadcasters Association of Nigeria members who visited him that the Tinubu administration would avail a single digit loan to help stabilise and grow the broadcast industry.
Dear friends, the nation is in stilts and it is our responsibility to make it walk the right way by our actions, demands and responses. The times are too dire for frivolities and everyone of us must shirk idle talks and rodomontade proclamations about achievements which are hardly visible on the dashboard. We need to confront the truth, no matter its bitterness, to place the nation on a concrete footing.
You listen to the radio and your life is transported to the world of dreams with digital sound effusions. When you watch television, you want to behave like a movie star, speak grammar like Rueben Abati on Arise TV or make good documentaries like Adebayo Bodunrin for AIT or develop the confidence of Nkoli and Adaora on Kakaaki or Chamberlain on Channels Television. Oh, the life of glamour can have a soft underbelly that is difficult to manage.
In fairness, the challenges facing the broadcast industry didn’t start under the Tinubu administration. They have always been there but this government has taken some drastic economic decisions that have aggravated an already festering situation. In the early life of the administration, a broadcast executive complained that he was using over N38m to run his generators monthly, with the electricity bills close to that .
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