Energy-Drink Upstarts Are Sapping Monster’s Strength

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Monster, the king of energy drinks, is in need of a boost

Monster Beverage Corp. is losing market share, fighting in court with an upstart competitor and trying to stop its biggest partner—Coca-Cola Co.—from releasing an energy version of Coke. Now Keurig Dr Pepper Inc.

is jumping in with an energy drink developed by Lance Collins, the entrepreneur...
 

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All it took was for someone to come up with an energy drink that doesn’t taste like a chemical spill

Lower the price MonsterEnergy Not paying $3 for what others cost $1 and taste just as good with the same energy burst. Venom comes to mind.

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