Red Bull has made its first foray into English football by buying a minority stake in Leeds United. The multi-year deal will see the company become the team's new shirt sponsor, while it will also become the side's 'exclusive energy drink partner'. The firm's branding will also be prominently displayed at Leeds United's Elland Road stadium.
Read more from business:Dr Martens profits plummetBondaval reaches new Dawn with funding boostDisneyland performers form union Leeds United chairman Paraag Marathe said: 'I am thrilled that Red Bull is joining us to build a bright future for Leeds United and shares our deep respect for this truly special club... 'Red Bull's addition is a historic milestone that will further empower the club to reach its full competitive potential.