Some of the biggest names in tech are joining forces to try something that many before them have failed to do: use trees to cancel out their greenhouse gas emissions. Google, Meta, Microsoft, and Salesforce are creating the Symbiosis Coalition as an effort to support “nature-based” projects aimed at taking carbon dioxide out of the atmosphere.
In 2020, Salesforce CEO Marc Benioff backed a World Economic Forum plan to plant a trillion trees — although the research undergirding the effort was quickly criticized by dozens of scientists for grossly overestimating the potential environmental benefits. 'Salesforce, Google, Meta, and Microsoft are confident they can keep history from repeating itself' Nevertheless, Salesforce, Google, Meta, and Microsoft are confident they can keep history from repeating itself.