THERE are probably more books on how to sell everything than there is sand by the seashore. I have read a few myself and might say that when it comes to selling, even though what you have read might help, nothing teaches like what you learn by doing it.
When I set out to write my second book, however, a couple of things had changed. Not the textbook principles of selling such as – place, product, promotions, price or physical presence. Sixteen years ago, when that first book was released, the Internet and social media were in their infancy. That has changed. And just as important, I cannot be thinking of writing a book about monetising content, without thinking about how the book will reward my effort, and of course, also inspire young writers.
And then he produced Carrie, a book he totally didn’t expect much from when he mailed the manuscript to Doubleday, his publisher, that later passed the paperback rights to Signet Books. He was in his kitchen one day, long after the manuscript had been sent when he got a call from Doubleday that nearly knocked him off his chair. The book, which he would have been delirious to get only $30k from, had just fetched him $400k!Don’t ask me what that was. Genius, serendipity or a good mix of both.
Not an easy one but I’m hoping that sharing how folks can be rewarded – in a clear, relatable way – while they’re doing what they enjoy doing, might interest more than a few regular folks enough to read. I hope I’m right.If social media feedback were convertible – and there have been quite a number of heartfelt ones – then King might well be prepared for a good chase.
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