Today, I’m talking with Mercedes-Benz CEO Ola Källenius. Ola was last on the show in 2022, and he promised me he’d come back when Mercedes was ready to launch an EV version of the G-Wagen — the company’s legendary off-road vehicle. And it’s here — the G580 with EQ technology is official, and it will start at over $150,000. Ola and I talked all about it, what it means for Mercedes’ overall electrification efforts, and whether the EQ branding is long for this world.
Graz, Austria was the place that was selected in a joint venture, which was called at the time and, today, is Magna, part of the very large Canadian automotive supplier industrial group. Since 1979, the home of the G has been Graz, Austria, in Styria, a beautiful part of the country. We have an additional benefit of being exactly there. They have a mountain next to the plant. This mountain is called the Schöckl. It’s privately owned decades, centuries.
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