The parent of Monster Energy drinks is suing the maker of rival Bang drinks for alleged false advertising and unfair competition. is fighting back in court by alleging that Bang’s producer engages in false advertising and other business malfeasance.
In its latest suit, Monster alleged that “Bang’s main pitch to consumers” — the drink’s “super creatine” compound — “is a hoax,” and that Vital also has interfered with distribution contracts to gain in-store shelf space at Monster’s expense. “Monster is simply living up to its reputation of being an overly litigious ‘bully’ and employing scorched-earth tactics to deal with perceived competitors,” privately held Vital said, adding that it “will address Monster’s sham complaint in due course” and was confident it would be dismissed.
Protecting market share is crucial today because the sales growth of the overall energy drink sector has slowed from a decade ago, when the drinks exploded in popularity.In the 12 months that ended in mid-March, U.S. retail sales of the drinks — often sold in convenience stores and bought by young adults — totaled $14 billion, up nearly 10% from a year earlier, according to Beverage Digest.
One Vital product, for instance, is Bang Pre-Workout Master Blaster. It’s caffeine-free but includes such ingredients as Vital’s super creatine supplement.The advertising on Bang’s website notes that its statements about its ingredients “have not been evaluated” by the U.S. Food and Drug Administration and that the product “is not intended to diagnose, treat, cure or prevent any disease.”
The suit also alleged that Vital interfered with sales and contractual rights “by rewarding employees and distributors for stealing valuable in-store shelf space” that belonged to Monster.
BANGenergy sponsor me!!
Bang is way better
This is lawyer speak for “They’re winning”
It’s what’s inside the can that counts.
This will lead to the Monster Vs Bang Supreme Court decision that will reshape the American jurisprudence
Bang just a better product acceptit
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