. I plan to go through some of the more interesting finds, but based on this graphic from Car Dealership Guy on X/Twitter, you can probably guess that I’m going to talk a lot about Rivian.Not only did Rivian take the #1 spot for how likely a customer is to buy another one instead of switching to a different brand, but the company beats the next best vehicle brand by 9%.
It’s also interesting to note that the top 7 spaces that achieved a satisfaction score of 4 are almost all luxury brands. For example, Genesis and Lexis are both up there, while the parent companies Toyota and Hyundai rank lower. So, there’s more to this than electric offerings. The premium feeling helps similar cars to more mainstream brands rise to the top and inspire more loyalty.
The bottom doesn’t surprise me much, though. Nissan has a lot of known quality problems, especially for cars with CVT transmissions and EVs without liquid cooling . Only a little more than half of Nissan owners would consider another Nissan, while 12% less would consider another Infiniti . Reliability is another factor that may have hurt Volkswagen and Mercedes-Benz in this area, too.