Genesis Neolun Concept Is a Kia EV9-Sized Electric SUV With a Mashup of Greek, Latin, and Korean Influences
the image that it’s a European-style, Korean-born luxury vehicle brand, and this Neolun Concept is no exception. At its heart, the concept is likelyyou enter its unique cabin. Form there, the comparisons to conventional SUVs, Kias, Hyundais, or otherwise end, and a futuristic vision of luxury begins to really grab at you. But it also relies on the principal of “reductive design,” and tries to all its screens save for a single, roll-up display in the dash.
Stepping inside, we’re greeted by a rather spartan interior, with only a few switches on the dash, speaker grilles, and not much else. Most of the controls are integrated into the squircle-shaped steering wheel. That strange thing popping over the wheel is your shift lever. Yeah, we aren’t totally sold on that idea, either, but hey, different.
There aren’t any vents as the Neolun utilizes radiant heating in much the same way Korean houses utilize “ondol,” which flows up from the floors, which in this Genesis are made of real, dark-colored wood. Wrapping the rest of the interior is cashmere in Royal Indigo while other touch surfaces and seats are wrapped in vintage-inspired leather and dyed Purple Silk to complete the old-school royal color scheme.
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