Could the New Fiat 500e Revive the Fiat Brand in the USA?

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Fiat is bringing its new 500e to the US, and we will have a writer who actually owns a 500e testing it out on the roads of Miami soon. We’re excited, because the Fiat 500e has always been a fun, cute, appealing electric car — and the new version offers big improvements.

But there’s more to it for me than just a fun new EV. I actually thought Fiat was on the verge of leaving the US market. I track quarterly US auto sales by brand, and Fiat’s sales have been falling for years. They’ve gotten quite minimal. For a market as big as the US, it almost doesn’t seem possible. Of course, Americans are not known for buying small cars, so it’s both not that surprising and seemed ominous for Fiat.

as its director, chief editor, and CEO. Zach is recognized globally as an electric vehicle, solar energy, and energy storage expert. He has presented about cleantech at conferences in India, the UAE, Ukraine, Poland, Germany, the Netherlands, the USA, Canada, and Curaçao.

 

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