Lincoln Pumps The Brakes On EVs, Focuses On Big Tech Instead

Like other automakers in the industry, Lincoln has created a few all-electric concepts in recent years, including the Star SUV, at the 2022 Detroit Auto Show. It's understandable if you've forgotten about it, as the Blue Oval's premium brand has shifted its focus away from EVs and toward prioritizing technological advancements. That shift in Lincoln's strategy follows a reevaluation prompted by a recent slowdown in demand for Ford's electric lineup.

Despite the continuous growth of EV sales, they have not met industry expectations, prompting many OEMs to reconsider their electrification commitments. As a result, hybrids and internal combustion vehicles are being reintroduced into the lineup until EV demand regains momentum. We’re not going to make any grand declarations specific to where the brand is going with electrification until . . . we really understand what our premium customers want, said Craig.

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