From premium beef to divine sushi, Japan shines with washoku, one of its top soft power assets

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However, ageing farmers, global warming and the spread of bootleg Japanese produce pose threats to washoku.

A bluefin tuna at Sushi Ginza Onodera in Omotesando, Tokyo, on Jan 5. Food is obviously one of Japan’s top soft power assets – even if many outsiders are squeamish about eating natto, raw egg, chicken or horse sashimi, and blowfish.

This everyday Japanese expression, said before tucking in, is imbued with outsized meaning as it honours everything that made the dish possible – from Mother Nature to the farmers, fishermen, logistics workers, the craftsmen behind the crockery and the chef.Easy access any time via ST app on 1 mobile deviceResend verification e-mail

 

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