Even the most die-hard electric vehicle skeptic has to admit it took guts for Porsche to rip the band-aid off and make one of its most popular and lucrative global models, the Porsche Macan, all-electric only for 2024 and beyond. But so far, the move seems to be paying off. Volkswagen Group and Porsche brand CEO Oliver Blume said today that early orders of the newly electric Macan have far exceeded expectations, and the numbers aren't even in yet for some of its biggest potential markets.
'We’ve always said when we move to , we will have the same demands of profitability,' Porsche's Chief Financial Officer Lutz Meschke said today. As with any investor-focused annual meeting, profitability was very much top of mind today. Porsche had a very good and very profitable year in 2023, its first full financial year since its 2022 initial public offering.
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