If you’re into EVs and on social media, this article probably won’t share any hard news, but I wanted to share just how impressed I am with not only Rivian’s new vehicles, but the attention to detail they put in and the great showmanship., I’ll go ahead and share the video and a short recap for those who don’t want to or can’t watch the 40-minute video:
But, at the same time, not everyone can lay $80,000+ on the barrelhead for a truck. So, Rivian opened up “the next adventure” with the R2. It’s a lot like the R1S, with a familiar face, layout , and roomy second row of seats. It has rear glass that opens and can be removed, along with a sunroof to give an open-air experience when the weather is nice.
But, what shocked the crowd was when Rivian’s CEO casually dropped the fact that they were going to introduce a second vehicle, in a move that was reminiscent of Steve Jobs’ “one more thing” routine. Nobody outside of Rivian knew that there was going to be a second vehicle announced, and it’s an even smaller sibling to the R1 and R2.
They also made it clear that they were serious about the sizzle, too. Anybody can come up with some footage of their vehicle out wheeling in Moab and put some happy diverse faces on the screen enjoying the ride, but not everybody is baking the anticipated experience into the product not only in the oven, but in the mixing bowl and in the recipe itself.
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