Safety when cycling comes in many forms, from adding reflectors and lights to your bike to wearing a helmet and reflective clothing to integrating a rearview mirror to using a bike bell to alert pedestrians and drivers alike. And all of those are well and good, except for the unfortunate fact that a standard bike bell is unlikely to be heard inside a vehicle, which means that if a driver doesn’t see you, you don’t really exist to them.
“The idea for Loud Bicycle was born on an ordinary day in 2012 when Loud Bicycle founder Jonathan Lansey was biking to work and, suddenly, a car swerved to cut in front of him. His instincts told him to honk—after all, that’s what he’d do if he were in his car. But no bicycles had horns back then. He felt powerless in that moment, knowing there was no reliable way to communicate with the person driving dangerously.
With a two-tone sound that emulates a car horn, capable of producing 125 decibels of honking, the Loud Mini is going to be heard by drivers, and because we are conditioned to react to car horns , the chances are good that a driver will notice the cyclist before an accident happens.