Germany EV Sales Report: Back to the Past

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After the subsidies-derived sales rush of December, Germany’s plugin vehicle market was bound to have a hangover month in January. And it did, by scoring some 37,000 registrations. While that is a 40%-plus increase over the January 2023 result, it is important to remember that a year ago, the German EV market was experiencinghangover month, related to the end of PHEV subsidies in December 2022. So, comparing January 2024 with January 2022, this year there was a 9% drop.

Still, there are a few trends that are already visible, one of them being the race between Tesla and Volkswagen Group. But while on paper all seems the same as last year, looking closer, there are a few differences. As for the expected Volkswagen Group best sellers, the VW ID.3 and ID.4, well … it was a slow month. The hatchback started the year in #17 with 507 units, its worst result in almost two years. Its crossover sibling, which was 18th in January, had 504 registrations, also underperforming.

Heck, even the big Mercedes EQE had a strong start, ending January in 14th with 656 sales, allowing it to be 4th in the full size category. Just outside the top 20, in #21, we have the Porsche Cayenne PHEV, with 495 registrations, the model’s best score since December 2021. Only one unit behind, we find the #22 Volvo EX30. In its first volume month, the EX30 had 494 registrations. Much is expected from the compact Volvo, and a top 20 position in Germany seems well within reach.

The same can be said about Volkswagen, which started the year in an atypically low 5th place, with just 5.9% share, far from the 13.4% share it had twelve months ago.

 

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