Another big esports brand is making some major changes. 100 Thieves, which already announced layoffs in January, is laying off more staff and spinning out its internal game development studio and its Juvee energy drink, 100 Thieves president and COO John Robinson said in a Thursday thread on X . The cuts impact roughly 20 percent of the company’s employees and primarily affect Juvee and the game development studio, Robinson tells The Verge.
“As the economic landscape has changed over the last two years, the growth of our business did not keep pace with the growth of our organization. We cannot afford as large of an organization as before and that responsibility falls on me and Matt.” Moving forward, 100 Thieves will focus on its esports teams, apparel, and online content, Robinson said in another post.