The speculation is not new, but it’s just been charged up again. According to Automotive News, Nissan is considering developing an all-electric pickup truck for North America.
Ivan Espinoza, global head of product strategy and planning for Nissan, told Automotive News that “One thing you can be sure about is we're going to keep investing in the truck segment. How do we evolve ... is the question that we are discussing internally. Eventually, we will have to electrify the truck.”
All of this said, Nissan’s immediate priority when it comes to electrification is to bring to market compact and mid-size SUVs. Espinoza says he sees an electric truck coming after those. “The key here is to read the customer requirements accurately and jump on the wave at the right moment.”