The Skims founder has created a line of bras with nipple-esque protrusions on the cups, to create the illusion that wearers are going braless . Kardashian announced the launch of the Skims Ultimate Nipple Bra with a campy, retro PSA chock full of lines like, “No matter how hot it is, you’ll always look cold,” and “Unlike the icebergs, these aren’t going anywhere.” Kardashian does actually have a philanthropic aim with her provocative bra.
” Some found the video’s campiness insulting to the severity of the current state of the environment: “Kind of a slap in the face to our current climate crisis but okay…” one person commented. But others lauded Kardashian for the bra, and emphasised how valuable it may be to those who have undergone mastectomies or other treatment for breast cancer. “I’ve just battled breast cancer and lost my right breast so for me this is genius! Can’t wait to get one,” another user wrote.