Porsche's Electric Bet Is Paying Off In A Big Way

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Porsche reports significant sales and profit increases due to the success of the Cayenne and electric Taycan models, despite broader economic challenges.

Porsche has reported a jump in sales and profits in the first nine months of the year thanks to strong performances from its bestselling Cayenne series and all-electric Taycan. Sales revenue rose 12.6 percent to €30.13bn £26.27bn on the back of near 10 percent year-on-year rise in deliveries to 242,722. The revenue increase helped pre-tax profits come in at €5.6bn between January and September, up from €5.3bn in 2022.

” The luxury carmaker flagged continued turbulence in the European energy and commodity markets, while noting “restrictive monetary policies” across the continent to curb high inflation in its morning update. Luxury car brands have remained largely unperturbed by the difficult global backdrop, with many raking in bumper profits in 2022 and early 2023 as rich consumers continued to splurge cash.

 

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