Audi sees margin target hit by electric car investments

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Audi the premium brand owned by Volkswagen said it expects to deliver an operati...

An Audi 55 e-tron is seen ahead of the company's annual news conference at its headquarters in Ingolstadt, Germany, March 14, 2019. REUTERS/Michael Dalder

INGOLSTADT - Audi the premium brand owned by Volkswagen said it expects to deliver an operating return on sales between 7 percent and 8.5 percent, below its long-term target, as costs for developing electric cars weigh on profits.Audi aims to deliver an operating return on sales of between 9 and 11 percent in the long term, the carmaker said on Thursday.

 

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They have been struggling with the e turd for years now and still delayed.

Until the govt prioritized renewables and especially the infrastructure to take advantage of them, this will be the reality for most if not all manufacturers looking to invest in electric.

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