How smaller businesses can become net-zero influencers and enablers

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What if all of the UK's 48,000 hairdressing salons and barbershops started sharing water and energy-saving advice with their clients, alongside a clipper cut or a wash and blow dry? Previous studies have demonstrated that hairdressers can shape customers' environmental behavior with guidance they can trust and that relates to their everyday lives.

retrieved 17 October 2023 from https://phys.org/news/2023-10-smaller-businesses-net-zero-enablers.html

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