Citroen targets low-cost Chinese EVs with electric C3 for 23,300 euros

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MEUDON, France : Citroen on Tuesday unveiled its new electric e-C3 SUV, a low-cost model starting at 23,300 euros ($24,540) aimed at taking on Chinese carmakers in the affordable electric vehicle market.

The EV from Citroen, part of the Stellantis auto group, will be assembled in Slovakia and launch in the second quarter of 2024. It is the same size as the current C3 city car, but less rounded and slightly taller."This is the most important launch for the Citroen brand in at least 10 years," Citroen General Manager Thierry Koskas told reporters."This is a new way of breaking market conventions. A European electric car at 23,000 euros? There isn't one.

Citroen's Koskas said the carmaker had no desire to make the new C3 a"technological Christmas tree" but had not skimped on what mattered.The EV, for instance, includes the soft suspension that Citroen has usually reserved for larger models.The brand plans a cheaper electric C3 at the beginning of 2025 – starting at 20,000 euros – with a reduced range of 200 km, Koskas said.

Citroen's C3 last year accounted for 11 per cent of the city car market in Europe. Since the first generation of the model in 2002, more than 5.6 million have sold. Unveiled in the immense Hangar Y in Meudon, where airships were assembled at the end of the 19th century, the car also inaugurates the brand's new design, including a new logo that harks back to its origins.

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