Brands can select from a portfolio of offset projects, choosing one that most aligns with their corporate ethos. These include protecting forests, wetlands, and endangered animals. They could involve infrastructure such as building sustainable energy infrastructure like windfarms that create local jobs, or purification facilities for efficient access to safe drinking water in communities. Typical carbon offsets are 1% to 2% of AOV.
“All the companies that I've started share a similar thread of trying to make the world a better place in some way, shape, or form,” he said. “Our mission is to make the fight against climate change easy and affordable so that everyone can have the opportunity to do their part.”EcoCart participated in the Sustainability in Retail and Consumer Industries cohort ofthe company’s global network of B2B startup accelerators.
“SAP does an incredible job of leaning into its relationships with retailers and brands. We gained a greater appreciation for the importance of strong partnerships,” said Baker. “It was immensely valuable to get exposure to all of these world-class organizations. We evolved our go-to-market strategies based on their business priorities, particularly sustainability.”