Mercedes-Benz Group AG unveiled an electric vehicle with a longer range than any Tesla Inc. model on the market as the German luxury-car maker intensifies its bid to challenge Elon Musk.
“We’re taking it to the next level,” Mercedes chief technology officer Markus Schäfer said Sunday in an interview ahead of the IAA car show in Munich. Mercedes is under pressure to bolster its lineup after disappointing sales in China forced the company to cut prices on some of its electric models.its own next-generation EV, a sleek coupe featuring a digital display projected onto the entire width of the windscreen.Mercedes is trying to fend off Tesla and bolster sales in China, where customers are increasingly going for homegrown brands such as BYD Co. and Nio Inc. that have been better at building EVs with software geared to local tastes.