MUNICH : European carmakers must prove their ability to compete with new Asian players in the electric age on everything from product and financial strategy to controlling the supply chain, industry analysts and executives said at Munich's IAA mobility show.
"Europe needs to stop being naive from a macroeconomic point of view in the face of China," Gilles Le Borgne, Renault's engineering head, told journalists on Sunday, pointing to the country's control of the full battery supply chain. Competition over price will be a key theme at the conference, with Tesla showcasing its upgraded Model 3 to go on sale in Europe from October at 42,990 euros .
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