another electric concept car that highlights the company's EV ambitions. Neue Klasse is BMW's new architecture for its EVs. The first vehicles based on this platform are set to enter production in 2025.
Mercedes and BMW's dedicated EV platforms are a departure from previous architecture where they would adapt combustion engine or hybrid models and add batteries. This is the companies' biggest push yet toward a new platform for the electric vehicle era. Roeska said that these new platforms"will close a large portion of the gap" to Tesla and the Chinese players,"but not all the way."BMW and Mercedes are wading further into an increasingly competitive electric vehicle market, broadly dominated by Tesla and various Chinese players.
Mercedes and BMW both play in the premium segment of the market, where cars like Tesla's Model S and Model X compete. As they prepare to release more EVs in the coming years, Mercedes maintains its focus is not on pushing large volumes.Meanwhile, Volkswagen's strategy appears to be to release cars at various prices to capture different segments of the market.
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