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The Archers could prove hit with Gen-Z as 'farming is now deemed cool'

  • 📰 DailyMailUK
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Former agricultural editor and scriptwriter Graham Harvey revealed that Gen-Z are attracted to the BBC Radio 4 show due to their preoccupation with global warming and sustainability.

Graham Harvey worked on programme as agricultural editor and scriptwriter. He said he thinks young people's interest in farming is linked to climate change.

Graham Harvey worked on programme as agricultural editor and scriptwriter. He said he thinks young people's interest in farming is linked to climate change
 

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