At just over $45,000, the Alaska will be priced lower than most rivals, Chief Executive Henrik Fisker told Reuters on the sidelines of the launch event in Huntington Beach, California.Fisker said Alaska, reservations for which opened on Thursday, would be built on the same platform as its Ocean SUV. It will have a range of about 230-340 miles.
Fisker's announcement comes at a time when the broader EV market has been hit by a price war sparked by market leader Tesla to boost demand as rising interest rates have soured consumer demand. While the Ocean SUV starts at $37,499, its smaller Pear SUV, which was also unveiled on Thursday, is priced at $29,990.
Fisker said while a major shortage was resolved some suppliers are still having issues getting parts from their sub-suppliers.
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