Ford resumes electric F-150 production, says price cuts led to 'sixfold' jump in orders

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Ford Motor Co. said Tuesday that the factory that makes the F-150 Lightning has resumed production after an overhaul, and that recent price cuts on the...

Ford Motor Co.’s factory that makes the F-150 Lightning has resumed production after an overhaul, and recent price cuts on the electric pickup truck have led to a jump in orders, the automaker said Tuesday.

Ford F stock rose on Tuesday, a mix day for the broader market and for shares of automakers, with shares of General Motors Co. GM , Tesla Inc. TSLA , and Rivian Automotive Inc. RIVN in the red. With the expansion, Ford said it will be able to make the F-150 Lightning at an annualized rate of 150,000 vehicles by the fall, with Ford planning to build 70,000 electric pickup trucks there this year.

 

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