to sell the expensive and usually unprofitable vehicles. One East Coast Ford dealer told Insider that while they're bullish about and invested in EVs, Ford's current production rate is out of step with customer demand.
"I think Ford's got a real problem on their hands based on the bets they've made," they said."I have Lightnings in stock and Mach-Es in stock. We've never had that before." Ford dealers are given monthly allocations from Ford's assembly plants based on dealer needs and specific market demands. EV allocation has been a point of contention for some Ford dealers, who have"I think production is exceeding demand," the East Coast dealer added."We are able to decline allocation… We didn't decline any model except EVs." They noted, anecdotally, other Ford dealers that they speak with have declined some of their Mach-E allocation from Ford.
Merkle, of Ford, was not able to immediately confirm whether dealers were turning away Mach-E allocations.Ford is not alone in its struggle to match EV production with demand. Even Tesla, the world's top seller of electric vehicles, has had trouble with bloated inventory this year, leading to a series of price reductions and deals on Supercharger miles.
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