The beverage brand launched last year with the backing of Paul and KSI along with a variety of other influencers.
Prime drew a significant amount of interest from younger consumers who formed long lines at grocery stores. The extreme demand and popularity among younger consumers reportedly led to instances of schoolyard resale markets for the energy drink. Earlier this month, Prime was announced as the official sports drink partner for FC Barcelona, which is one of the world’s most valuable sports franchises and one of theVarious flavors of the energy drink Prime are shown in a shop window in London on March 9, 2023."A simple search on social media for Prime will generate an eye-popping amount of sponsored content, which is advertising," Schumer wrote.
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