Regulators Urged To Probe Viral Prime Energy Drink—Backed By YouTubers Logan Paul And KSI—Over High Caffeine Levels

said

the drinks, which he described as one of the “summer’s hottest status symbols for kids,” are a “serious health concern. While the company says it only advertises its energy drinks to consumers ages 18 and up and that cans are clearly labeled as “not recommended for children under 18,” SchumerHe said the company packages and markets its energy drinks “in near identical form” to its caffeine-free sports drinks, leading parents to unwittingly purchase a “cauldron of caffeine” for their children.Prime was an instant hit when it was launched by YouTube stars KSI and Logan Paul last year.

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FDA needs to probe caffeine-packed PRIME energy drink targeting kids: SchumerA single 12-ounce can of the flashy energy drink — peddled by powerhouse influencers including Logan Paul — packs more caffeine than nearly two Red Bulls or about a six-pack of Coke, ac…
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