In a letter to the FDA, Schumer claims the drink is being targeted as “one of the summer’s hottest beverages for kids.”
Schumer also alleged that unclear marketing targeting young people leads parents to buy a “cauldron of caffeine” for their kids,“One of the summer’s hottest status symbols for kids is not an outfit, or a toy -- it’s a beverage,” Schumer wrote. “But buyers and parents beware because it’s a serious health concern for the kids it so feverishly targets.”
During a news conference on Sunday in New York, Schumer said that PRIME “has an eye-popping level of caffeine,” and “that’s giving parents and doctors the jitters for kids that are targets.”But it's being marketed to kids!The FDA must investigate PRIME for its absurd caffeine content and its marketing targeting kids on social media.
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