Harley-Davidson wants to build electric bikes — but a widely followed Wall Street analyst says there's a better way for the struggling motorcycle brand to re-invent itself

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Harley-Davidson should build a pickup truck, according to Morgan Stanley analyst Adam Jonas.

 

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Harley-Davidson’s newest electric concept is aimed at city-dwellers — and could help the struggling brand to re-invent itself'The future is here — and it's electric,' the 116-year-old motorcycle company says. Might be the only Harley I can afford Doubt it is going to win over HD aficionados
Source: BusinessInsider - 🏆 729. / 51 Read more »

Harley-Davidson’s newest electric concept is aimed at city-dwellers — and could help the struggling brand to re-invent itself'The future is here — and it's electric,' the 116-year-old motorcycle company says. Might be the only Harley I can afford Doubt it is going to win over HD aficionados
Source: BusinessInsider - 🏆 729. / 51 Read more »