was on the survey list? This year’s study was held in April and May, conducted via an online community measuring responses from 4,488 consumers. “We utilized our own J.D. Power Canada online panel of Canadian vehicle owners,” explained J.D. Ney, Automotive Practice Lead at J.D. Power, in an email conversation withThis is an important point, since it suggests respondents are from a wide pool instead of sourced from an echo chamber with strong views one way or another on EVs.
In another nod to fairness, Ney told us the findings were representative of the country’s regional population and age demographics, indicating a good balance from across Canada. In other words, the tables don’t seem to have been tilted with an excess of replies stemming from areas in which EVs are either massively popular or widely shunned.Article content
An electric car charges via Chargepoint charger at a mall parking lot on June 27, 2022 in Corte Madera, CaliforniaAll this points to a continued uphill battle for those who are pushing EV adoption, not unlike a parent who’s trying to get their kid to eat vegetables. The fact that nearly two-thirds of those surveyed who didn’t want an EV cited range anxiety as a deterrent shows recent efforts by manufacturers and consumer groups to quash that concern aren’t enough.
Studies like these prove what most of us already know: EVs aren’t right for everyone, and probably won’t be for some spell. With Canada’s unique geography and climate, it’ll be more than few years before all hands find the conditions right to eat their spinach.
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