Formula E CEO Jeff Dodds Sees Sustainable Future for Electric Racing Series

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With an FIA exclusivity deal through 2039 to be the sole EV single-seat series on the FIA menu, Formula E has plenty of time to grow.

The ABB Formula E series is an all-electric open-wheel motorsport championship with plenty of room for growth in an EV era that is anything but mature.When series co-founders Alejandro Agag and Alberto Longo dreamed up the series, few took the idea of an electric open-wheel series all that seriously.

"And also for me, I've been in big business for a very long time and in very mature industries—telecom, media,very mature industries. I really wanted to do something where I thought there was massive growth opportunity."That's Formula E in a nutshell. It's a motorsport series with plenty of room for growth in the midst of an EV era that is anything but mature. Historically speaking, EVs and nine-year-old Formula E are still babies.

This week, Dodds is having flashbacks to his last visit to a Formula E race in the United States. That one was in Brooklyn as a fan in 2019 with his then 14-year-old son. It's safe to say he'll be looking at things with a much more critical eye this weekend in Portland, which was a rather late addition to the schedule after construction in the Brooklyn neighborhood that previously hosted Formula E forced Formula E's hand.

The key, Dodds said, is finding cities, race circuits or street courses, that matches the mission. In addition to Brooklyn, Formula E previously raced at Miami and Long Beach in the U.S. Make no mistake about it. The series is here to stay. It's even got exclusive rights to be the sole EV single-seater racing series under the FIA umbrella until at least 2039. So, while Formula 1 inches toward what appears will be an EV future of its own, Formula E will remain alone in the EV lane for a while.Racing on the streets of Monaco gives Formula E exposure it can’t get everywhere."We're an elite single-seater racing series," Dodds said.

"There is a traditional motorsport cohort that loves the smell of the petroleum, and they love the smell of the tire, and they love the sound of engine, and the roar of the engine," he said. "Hey, I've been there. I love all that. I l0ve Formula 1. I love Moto GP.

 

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