Shell's clean energy campaign is misleading, UK advertising watchdog says

Campaign group Adfree Cities had filed a complaint to the ASA about the commercials, arguing they left out significant information about Shell’s overall environmental impact. It also argued the claim that 78,000 homes in the southwest of England and 1.4 million homes across the U.K. use 100% clean energy from Shell was misleading.

It also found Shell had proven its claims to provide 100% renewable power to many British homes, and that part of the complaint was not upheld.This advertisement has not loaded yet, but your article continues below.Adfree Cities campaigner Veronica Wignall, who led the complaint, said the ruling “marks the end of the line for fossil fuel greenwashing in the U.K.,” but added that the ruling “doesn’t go far enough.

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