By Faarea MasudOil and gas giant Shell has had some of its adverts banned for misleading claims about how clean its overall energy production is.The Advertising Standards Authority ruled they all left out information on Shell's more polluting work with fossil fuels.The adverts cannot be shown in their current form again, the ASA ruled.Shell had stated that the ads were intended to raise awareness of the lower emissions energy products and services it is investing more money in.
Shell said that people who saw the adverts would already be well-informed of its operations and would mainly associate the brand with petrol sales. One of the banned advertisements was a poster shown in Bristol, with the text "Bristol is ready for cleaner energy". It included text quoting the number of homes in the South West of England which used renewable electricity. The ASA ruled the poster was misleading because it gave the impression that Shell as a whole was providing cleaner energy.
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