But it will still retain its SUV shape, which means it will probably ride higher than the C40 Recharge. Volvo is going after younger car buyers with this EV, the types of customers who have yet to move out to the suburbs to start a family. Expect something sporty, with an emphasis on adventure seeking, but compact enough to parallel park on a city street.
Volvo’s CEO said as much last year when the company first teased its upcoming slate of EVs. “Take a smaller SUV, which is more for city driving, maybe for first-time buyers,” Jim Rowan explained,. “Gen Z — 18-, 19-year-olds — is our next market. We don’t talk to Gen Z right now, the brand has never really spoken to that younger demographic. We are absolutely heading in that direction.”
Still, the EX30 is likely to have a lot of competition when it comes out. In addition to the compact, two-row electric SUVs currently dominating the market — Tesla Model Y, Ford Mustang Mach-E, Hyundai Ioniq 5, and Kia EV6 — there is also a slew of new models coming out that Volvo will need to contend with, including the Chevy Equinox and Blazer EVs, Polestar 3, and Honda Prologue.
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