Monster Energy drinks try to bully indie dev out of using the word 'monster', but chose the wrong guy to pick on

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It seems putting the word 'monster' in your game's name instantly attracts its own kind of monsters.

Monster Energy is a ubiquitous energy drink brand, now owned by Coca Cola, that as part of its marketing targets the gaming audience. It was an in-game item in Death Stranding . As much as the brand wants to appeal to gamers, though, it also has a reputation within the industry for being heavily litigious. Previous legal tangles include a clash with Ubisoft over Immortals: Fenyx Rising .

Coca Cola and Monster Energy have targeted indie developer Glowstick Entertainment for the great crime of making a game called Dark Deception: Monsters & Mortals Monster Energy is further claiming that the game's logo has been designed in such a way as to make people think it's somehow a Monster-branded product. As if this wasn't ludicrous enough already, the proposed settlement would also prohibit Glowstick from ever using a green & white logo on a black background for anything it makes, ever again."So they own the colors green & white too apparently," noted Livings.

 

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Sweet childrens health books aren't safe either. Their ongoing case against Munchimonster began in 2018 indiegamemag YongYea Scholastic VikingChildrens GlowstickEntmt ESL GhibliUSA obesity Sustainability zerowaste Pokemon PokemonUnite

And now they are going to demand Pokemon and Monster Hunter. What a fking joke...

GlowstickEntmt Why do companies seem to think they can own a common word is beyond me. And if this about GlowstickEntmt font or logo anyone can tell they look nothing like MonsterEnergy

We've setup a GoFundMe for anyone that wants to help support our legal battle against MonsterEnergy. Nobody owns the word 'monster'.

Don't they have enough billions? Why bully tiny indie devs? BULLIES!

MonsterEnergy won't sue Capcom over Monster Hunter cause they won't put Capcom out of business and they know their lawsuit is frivolous. MonsterEnergy is just bullying small companies and should be charged by the law for doing this.

I'll gladly donate to you're legal fund. enough of these companies trying to bully smaller companies. monster sucks anyway since it makes my tummy hurt :(

Everyone I know that drinks monster is really annoying so not surprising the company is too

Thanks for reminding me that the Dark Deception Monsters and Mortals account blocked me because I made fun of their Yandere Simulator DLC with this image.

GlowstickEntmt Yeah, I'm never drinking another Monster.

LawfulMasses definitely should cover this on their channel if they haven't already.

Wish you wouldn't prominently display their crappy product though

GlowstickEntmt They should sue MonsterHigh and monsterhunter

MonsterEnergy you guys suck donkey balls

Thank you for the kind words and for reporting on this. It's an unfortunate situation to be in, but the issue is far bigger than our small studio.

VincentLivings They think that have the drink Monsters playable in game...

I drink monster, but even I think monster energy is dumb for pulling this very uncool stunt off.

GlowstickEntmt LOL

boycottmonsterenergy

As a non-monster drinker. I'd say the Company would sue and watch the indie devs delist their games. I will protest.

Hey James Quincey and DietCoke CokeZero CocaColaCo MonsterGaming how badly do you want me to stop buying your fucking products?

Super stupid shit that has to stop

Why don't all the power companies sue monster for using the word energy in their name?

... the fuck? The use of 'monster' is clearly in something different htna this, different industry, different target audience,m different product all together.

Energy drinks, never understood why people in their prime, with highest energy levels in their lifetime, need extra energy to sit by a computer/TV and console. But then again I drink way too much coffee so who am I to judge. 🤷🏻

Coca Cola used to do the same thing. Before the launch of Pepsi Cola, Coke had a standing order to file trademark lawsuits against any beverage that had cola in the name

What should Monster Hunter change their name too?

It’s okay their drink still tastes like shit 💀

Monsters will forever be the worst brand of energy drink for every possible reason

Get lost Monster. Your energy drinks suck anyways.

Time to stop drinking that shit

Different products, different target audience. There should be no conflict. I'm tired of companies trying to own common words.

Noelwiz didn't Monster cables try a similar thing once upon a time?

Red Bull’s better anyway, and I HATE the taste of Red Bull.

I can't believe Monster is still in business. Everything they make is nightmare fuel. They're like if Clorox and Sweet Tarts had a beverage baby.

Just drink coffee...

Just another day being a scumbag huh MonsterEnergy

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