Electrification may be Lancia's last chance to survive as a brand. Stellantis CEO Carlos Tavares made it clear in 2021 he's giving the Italian brand – as well as Alfa Romeo and Chrysler – ten years to become successful or face extinction.a concept vehicle that will debut on April 15Luca Napolitano, Lancia brand CEO, unveiled the first images of the Lancia Concept, which will debut the brand's new design language that was previewed by the Pu+Ra Zero sculpture last year.
The round taillights have a hollow interior and flank the new Lancia lettering featuring an original and distinctive font inspired by the fashion world.
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