After creating the artwork, the patterns are then digitally printed in the Netherlands on luxury eco-friendly fabrics called Ecovero Challis made from wood pulp along with silk crepe and stretch silk satins. A heavier fabric made from bamboo and coated with silk is used for padded biker jackets. Her Purple Wave collection for 2023 introduces new shapes, a voluminous skirt called the RaRa and a slightly asymmetric strapped dress called Didi, inspired by fairytales of the sea.
The coming year will be a busy one for the designer supporting charities like the Scoop Foundation’s Art Auction for which she provides artwork and participating in the Jack and Jill Foundation’s Incognito fundraising initiative where she is one of the leading artists. She will also be showing her collection in New York in September followed by Paris in October.
Helen Steele’s Flow collection for Dunnes Stores will be on sale from mid to late March. Her collection Purple Wave will be sold exclusively in Costume and online at
So 14/15 days…..