On one side are analysts who see an aggressive move by the leading manufacturer of EVs to gobble up sales and market share from its competitors just as they're beginning to bring more vehicles to market.
, making some of them eligible for a new federal tax credit. The company cut U.S. prices nearly 20% on some versions of its top-selling Model Y SUV. It also reduced the base price of the Model 3, its least expensive vehicle, by about 6%. “This could be a way for Tesla to hold off some of the new entrants” into the EV market, Goldstein said. The company is sending a message to rivals that “you have to offer the best technology at a compelling price while keeping your costs down.”
Sam Abuelsamid, e-mobility analyst for Guidehouse Research, noted that both models are expensive, out of reach of mainstream buyers. And they are aging, another factor in their flagging sales: The S debuted in 2012, the X in 2015. Though Tesla updated the interiors, electronics and performance of its Plaid editions, their exteriors still look basically as they did when they were first introduced. As a result , Abuelsamid said, the Teslas look older than similar models being produced by startups and legacy automakers.
“The desire for people to own a Tesla is extremely high," Musk asserted. “The limiting factor is their ability to pay for a Tesla.”
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