“This is a price war,” said Robert Karwel, senior manager, Automotive Practice Canada at J.D. Power. The current inventory shortage, however, will limit the response from other brands, he said.
Under the federal Incentives for Zero-Emission Vehicles program, zero-emission passenger cars with base models below $55,000, and variants priced up to $65,000, qualify for a rebate of up to $5,000. Larger vehicles — SUVs, minivans and pickups — with base prices below $60,000 and variants priced up to $70,000 also qualify.
The base price of the Model Y crossover was cut to $69,990, down nearly 18 per cent from $85,000, and the Model S sedan fell 11 per cent to $122,990. The starting price for the Model X crossover dropped by 10 per cent to $142,990.
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