Elon Musk's challenge: Stay ahead of the competition

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Elon Musk will face a critical test at Tesla's Investor Day on March 1. The company aims to convince investors that even though rivals are catching up, the electric-vehicle pioneer can make another leap forward to widen its lead

DETROIT - Elon Musk will confront a critical challenge during Tesla’s Investor Day on March 1: Convincing investors that even though rivals are catching up, the electric-vehicle pioneer can make another leap forward to widen its lead.

While Tesla narrowed VW’s lead in Europe, the U.S. automaker surrendered ground in Asia-Pacific as well as its home market as the competition heats up.The most significant challenges to Tesla are coming from established automakers and a group of Chinese EV manufacturers. Several U.S. EV startups that hoped to ride Tesla’s coattails are struggling, including luxury EV maker Lucid, whose shares plunged 16% on Thursday after disappointing sales and financial results.

In China, Tesla has had to cut prices on its best-selling models under growing pressure from domestic Chinese manufacturers including BYD, Geely Automobile’s Zeekr brand and Nio. In the nearly seven years since Musk published his “Master Plan Part Deux” in July 2016, Tesla pulled ahead of established automakers and EV startups in most important areas of electric vehicle design, digital features and manufacturing.

Fast-forward to today, and Tesla’s “Full Self Driving Beta” automated driving is still classified by the company and federal regulators as a “Level 2” driver assistance system that requires the human motorist to be ready to take control at all times. Such systems are common in the industry. Now, rivals are copying the company’s production technology, buying some of the same equipment Tesla uses. IDRA, the Italian company that builds huge presses to form large one-piece castings that are the building blocks of Tesla vehicles, said it is now getting orders from other automakers.

 

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Even if this was true that is exactly what Tesla's goal is. It was started to convert the auto industry. There will be plenty of demand even if by a miracle BYD surpassed Tesla. Tesla only wants to make 20 million a year. Plenty of demand.

No they are NOT Hybrid sales from BYD should not be counted! Please find out how much of the BYD were actual full BEVs, then release a new article that Tesla is still far ahead.

ye cos we feel lovein these northern isle it's in our nature

remember when we all loved each other when there was no tribes ?

Chinese girls ;) weve a great future humans

Stay away China stay away you china we love you dont take an issue leave us to work it out stay away China

Tesla logo., weired.

No way in hell I’m buying anything associated with musk

Profit, loss apart, Quality wise tesla still is the best so far.

Donhkue

In Grünheide im Tesla- Werrk jetzt Produktionsumstellung auf dringend benötigte Photovoltaik oder Windräder? 🥹🫶

Don’t be afraid!

Musk wil do for Tesla what he has done for Twitter.

Yes, I understand he will announce a plan to fire 90% of employees - 100% of QA/QC employees - and make the remaining 10% (all here on work visas) work 24/7. Should be a big hit with shareholders.

Something tells me he ain’t gunna make the mistake BlackBerry made.

They better consider how he treated workers during the pandemic and the ongoing racial discrimination, how he scolds the very Americans more likely to buy electric vehicles, and all the lawsuits piling up. UnionsForAll

Tesla is a niche electric vehicle company where the cars are financially out of reach for the majority of Americans. General Motors will offer a large selection of electric vehicles at different price and option points for the masses.

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