Tesla CEO Elon Musk arrives on the red carpet for the automobile awards 'Das Goldene Lenkrad' given by a German newspaper in Berlin, Germany on Nov 12, 2019.DETROIT — Elon Musk will confront a critical challenge during Tesla's Investor Day on March 1: Convincing investors that even though rivals are catching up, the electric-vehicle pioneer can make another leap forward to widen its lead.
The most significant challenges to Tesla are coming from established automakers and a group of Chinese EV manufacturers. In China, Tesla has had to cut prices on its best-selling models under growing pressure from domestic Chinese manufacturers including BYD, Geely Automobile's Zeekr brand and Nio. Tesla's then-novel vertically integrated battery and vehicle production machine helped achieve higher profit margins than most established automakers — even as bigger rivals lost money on their EVs.
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