in Las Vegas. “The price difference between European and Chinese vehicles is significant,” he said. “If nothing is changed in the current situation, European customers from the middle class will increasingly turn to Chinese models.”
Tavares apparently sees the EU’s emissions regulations as part of the problem. “Regulation in Europe ensures that electric cars built in Europe are about 40 percent more expensive than comparable vehicles made in China,” he said, adding that the region’s auto industry could suffer the same bleak fate as the European solar panel industry.
Tavares sees two ways forward: protectionism, which wouldn’t be popular with German automakers, who do a lot of business in China; or a pitched battle. “If you keep the European market open, then we have no choice: we have to fight the Chinese directly. And that applies to the entire automotive value chain.”
However, “that would inevitably lead to unpopular decisions,” by which he surely means job cuts and the relocation of factories to lower-cost regions. “If nothing is done in the European Union, there will be a terrible fight,” he said., and he has a history of making thinly-veiled appeals for government subsidies. But that doesn’t make his words untrue.
of French supplier Forvia, at a CES press conference. High battery costs are part of the problem — small urban EVs can cost about 10,000 euros more in Europe than in China, Koller pointed out, adding that rapid innovation “is a must.”sales figures in Europe, one could argue that Tesla is more of a threat to the European OEMs than all the Chinese brands put together. On the other hand, when it comes to low-priced city cars, Tesla is a slower-moving threat.
Technically true since Tesla sent in a lot of their Chinese produced cars to Europe
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